The first research report mapping where seafood fits in modern food culture online — and how to catch up to the categories that already figured it out.
Wine, beauty, travel, and the rest of food have cracked social media. Seafood hasn't. Seafood on Social is the first report in the space to pair modern social strategy from those categories with six years of primary audience data from a working seafood media platform — and turn it into something the industry can act on.
This preview is the opening chapter. Inside:
I built this from everything six years on the inside has taught me — running a working seafood media platform, collecting questions and behavioral data from a real community of seafood-curious consumers, tracking what moves as a creator, and watching what the industry invests in (and what it ignores) as an agency owner.
The full report releases this October. This is your first look.