We Made "Frozen" a Dirty Word — and We're Paying for It in Seafood Literacy


Hi Reader, Farmed vs. wild. Big vs. small. Fresh vs. frozen. Every one of these is the same fight wearing a different jersey — and every time we have it out in public, we're telling consumers that most of the seafood actually available to them is the lesser option. Last week handed us another round. On an industry listserv I'm part of, dozens of emails went back and forth over several days, all about a single word: refreshed. "Refreshed" is what some sellers call fish that was frozen, thawed,...